Online Painting Classes

Many exciting changes were announced last year by the Society of Decorative Painters. Perhaps the most highly anticipated of these was the introduction of online classes. Both members and nonmembers are invited to take part in these quality lessons, and the good news is that they present our business members with a unique way to stretch their advertising dollars, too.

How can my business benefit from online classes?

SDP is currently seeking underwriting for the classes it will be offering on its website. For a moderate fee, businesses underwriting classes will receive:

• Advertising on the SDP website, reaching not just members, but anyone with an interest in painting worldwide.
• Two months of exposure to consumers who have already demonstrated their interest in painting and painting supplies.
• A link from the lesson directly to the business’s website and the opportunity to offer a complete supply kit tailored to the lesson.
• By-name recognition on the SDP website and in e-mail blasts, and all other print and online literature concerning online classes.
• Product placement in the Supplies list for each sponsored project.

How can we be sure that online classes will be successful?

On April 23 2007, SDP responded to members’ requests by offering a test course in colored pencils on our website; this course was sold for a period of one month only and was announced only by two e-mail blasts to our membership, the first sent on the very day the course was posted. Despite the virtual lack of advertising, the response was tremendous—selling to both members and nonmembers!

Word of mouth has been enthusiastic to say the least, and we’ve responded by working out the bugs in our system and developing a slate of courses that reflect SDP’s ongoing commitment to offering the very best in projects and instructors.

How do online classes work?

Students who purchase the class are given access to the complete videotaped lesson and may review the lesson as many times as they like, 24 hours a day, seven days a week, for a period of 30 days. Classes will be available for a month during this enrollment period, and will remain on the website for another month to ensure a full 30 days’ access to students who enrolled later in the month.

Why are online classes important now?

Expanding SDP’s reach onto the Internet fits with our mission statement:  to educate and spread information about decorative painting.

How can my business be a part of it?

Providing top-notch art instruction online requires an investment. Underwriting by one business (or many businesses combined) to cover the costs for each online class would be greatly appreciated. More than that, you’ll be associating your business with the very best in decorative art instruction—and our success is yours, too!

If we can assist you in any way please contact us.